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Youth Reward Cards

Web Design, Branding
Website redesign for a gift card rewards program created for kids and teens to recognize and reward positive behavior. The challenge was to create a vibrant, playful, and energetic design that appealed to both children and their parents. The site needed to feel playful and youthful for its younger audience while maintaining the trust and credibility parents expect from the brand.
What I Did
Brand Identity
Art Direction & Design
Web Design
Copywriting
Expanding Visual Language
The existing brand provided a strong foundation with a well-designed logo and a solid color palette, but it lacked the depth to fully express the playful and youthful energy needed for the website. Two key design elements were introduced to expand the brand’s visual identity. First, a playful illustrative frame was designed to wrap around site photography, adding a whimsical touch. Second, custom illustrations of kids were interwoven with the logo’s lettermark, creating a fun, cohesive design that reinforces brand identity while adding a fresh, creative element throughout the site.
Website
The primary goal of the website is to drive gift card purchases with clear and prominent call to actions. The design also focuses on establishing credibility, making it easy for parents to understand how the program works and why it’s valuable. Additionally, the site allows users to manage cards, check balances, and register new cards. The secondary goal is to create community engagement by telling stories of kids and teens who have performed acts of kindness. This content not only adds interest but boosts SEO and offers a chance for visitors to submit their own stories for a chance to win in contests, fostering ongoing engagement with the platform.

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