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Hello!

I'm Jeff.

I am a Los Angeles based designer who specializes in UX/UI, web & digital design, art direction, and brand identity.
I have more than 10 years in the industry of design and visual communication, with a passion for making complex problems simple and engaging experiences. I have a degree in Business at the University of Southern California, but after discovering my passion for design, decided to pursue it full time. Growing up in different cultures (Taiwan & the United States) broadened my perspective and allowed me to adapt to new environments quickly. This naturally taught me how to observe things differently and enabled me to embrace eclectic solutions.
Experience
SPINX Digital
Lead Designer
2015-Current
Lead designer at web agency. Developed & executed branding / visual and UI / UX strategies for clients large and small. Some of which includes: Amazon, GE, Yoshinoya, LAPD & The California Endowment.
Jellodesigns
Freelance Designer
2012-Current
The Woo Agency
Designer
2012-2015
Designer at a boutique advertising agency. Collaborated on print, digital & multimedia campaigns for a number of large accounts such as Lenovo, Samsung, Microsoft & LA Fitness.
Education
University of Southern California
BS. Business Administration (Marketing)
2006-2010
FIDM
AA. Graphical Design (Branding)
2011-2012