Branding
The client’s outdated brand required a fresh look to align with the modern and fun identity they envisioned. Keeping the original logo intact, the branding was updated with a vibrant, hip aesthetic that appeals to both students and parents. A playful color palette featuring primary colors was paired with geometric shapes, paper cutout motifs, and gridded paper patterns to evoke the feeling of school and youth academics. An illustration and icon system was created with bold black outlines, adding a dynamic, youthful energy that remains cohesive across all visual elements. The result was a brand that feels fun, fresh, and approachable while maintaining a sense of trust and professionalism.
