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Metaverse Platform

Branding, Web Design
The task was to create the logo, visual identity, and website for a metaverse platform with a grand vision—allowing users to live, work, experience art and culture, and even travel through time. The challenge was translating these abstract and high-minded ideas into a tangible user experience. The brand needed to be vibrant, playful, and rooted in Web3.0 aesthetics, conveying creativity and youthful energy while remaining flexible and adaptable to the platform’s evolving scope. The final design embodies the ethereal, futuristic quality of the platform’s expansive vision.
What I Did
Logo & Brand Identity
Art Direction & Design
Web Design
Copywriting
Brand Narrative
Branding
Creating a cohesive brand for such an ambitious platform required a flexible visual system. The logomark, an abstract infinity symbol, represents the platform’s transcendent nature and doubles as a recognizable crypto token. Bright, intersecting colors bring playfulness to the mark, ensuring it stands out in both small and large formats. The visual identity also incorporates vibrant mesh gradients, ethereal design elements, and infinite repeating patterns that reference the infinity symbol. Isometric graphics, a nod to Web 3.0 design trends, help round out the brand identity. With typography designed for both English and Chinese, the brand maintains an international, future-focused appeal, uniting abstract creativity with practicality.
Phase 1 Website
The website, serving as the primary introduction to the metaverse platform during its MVP stage, leans heavily on visual impact. The challenge was to capture users’ attention without overwhelming them with the complex, abstract ideas behind the platform. The site uses a bold combination of bright colors, vibrant visuals, and psychedelic AI-generated art, creating a futuristic, other-worldly experience.

Minimal content is provided on the landing page, focusing on two clear paths: exploring the metaverse or participating in auctions. As part of the platform’s initial phase, the website also features auctions for metaverse land, allowing users to engage directly with the platform’s early offerings. This design not only introduces the platform but also builds anticipation for its future growth.