THC Gummies

Web Design, Print

Logo, branding, packaging, and website for a functional cannabis nutraceutical brand producing Delta-8 THC gummies. The line pairs Delta-8 with added micronutrients for targeted use cases like Sleep, Energy, Create, and Soothe, positioned for both medicinal and recreational use.

Year

2017

Logo & Brand Identity

Packaging Design

Web Design

Positioning

The brand needed to feel energetic, fun, and cool while still conveying a clear health and wellness focus. The work balanced that playful, recreational energy with the credibility of a nutraceutical product, so the gummies could read as enjoyable and good for you at once.

Logo

The logo design was centered around an abstract representation of the number 8, symbolizing the Delta-8 nature of the product. This minimalist mark is versatile, allowing it to adapt across various sub-product types and flavors, changing colors based on the specific use case (e.g., Sleep, Energy, Soothe). The simplicity of the logo ensures it remains recognizable while giving flexibility for product-specific branding to take center stage.

Packaging

The packaging design was crafted to give each product line a distinct, playful identity while maintaining a cohesive brand feel. The neutral logo allows for the sub-branding of each product type to stand out through bold, geometric designs and vibrant color palettes.For example, the Soothe packaging features calming blues and soft, rounded shapes, while the Create line showcases more dynamic, colorful, and complex patterns. This design system not only makes each product easily distinguishable but also reinforces the function of each variant, creating a visual connection between form and purpose.

Website

The website was designed as a straightforward e-commerce platform, allowing users to browse and purchase the range of Delta-8 THC gummies. While the site is functional and user-friendly, it also reflects the brand’s energetic and fun aesthetic. Clean layouts, bold visuals, and intuitive navigation guide users through the product offerings, ensuring a seamless shopping experience.

Functional THC Gummies Brand

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