THC Gummies

The logo design was centered around an abstract representation of the number 8, symbolizing the Delta-8 nature of the product. This minimalist mark is versatile, allowing it to adapt across various sub-product types and flavors, changing colors based on the specific use case (e.g., Sleep, Energy, Soothe). The simplicity of the logo ensures it remains recognizable while giving flexibility for product-specific branding to take center stage.

The packaging design was crafted to give each product line a distinct, playful identity while maintaining a cohesive brand feel. The neutral logo allows for the sub-branding of each product type to stand out through bold, geometric designs and vibrant color palettes.

For example, the Soothe packaging features calming blues and soft, rounded shapes, while the Create line showcases more dynamic, colorful, and complex patterns. This design system not only makes each product easily distinguishable but also reinforces the function of each variant, creating a visual connection between form and purpose.