Email me at [email protected]
View

CBD Tinctures & Gummies

Branding, Web Design
This project involved creating the logo, branding, packaging, and website design for a CBD brand specializing in oil tinctures and gummies. The brand targets a luxury, wellness-focused audience, particularly women, with an emphasis on soothing, spa-like relaxation. It embodies a high-end, aspirational aesthetic with an eco-inspired approach, emphasizing nature and balance.
What I Did
Logo & Brand Identity
Art Direction & Design
Web Design
Copywriting
Packaging Design
Logo and Branding
The logo design features an abstract mark symbolizing both a droplet, representing the tinctures, and a leaf to signify the brand’s eco-inspired ethos. This simple yet powerful mark is paired with an elegant condensed all-caps sans serif wordmark, invoking modern luxury and high-end fashion aesthetics.

The color palette draws from nature’s calming tones: deep hunter greens, soft beiges, and muted browns, evoking a sense of earthiness and tranquility. The brand’s visual identity is designed to feel luxurious and grounded, where the elegance of high-end design meets the tranquility of nature.
Packaging
The packaging design for both the CBD tinctures and gummies mirrors the brand’s philosophy of balance and wellness. The packaging incorporates the same earthy, soothing color palette used in the brand identity, with clean, minimal layouts that evoke elegance and simplicity.
Website
The website serves as both an e-commerce platform and a storytelling vehicle for the brand’s launch. Designed with a focus on selling the CBD oil tinctures and gummies, the site also emphasizes the brand’s narrative of wellness, luxury, and nature. Beautiful imagery, calming colors, and aspirational language convey the brand’s message of 'finding eternity in each moment'.

Next Project

Eclectic Retailer