Architecture Firm in Taiwan

The school sits in an interesting tension. They're one of the most academically rigorous in the state, but the culture is outdoorsy, well-rounded, and a little quirky. Their old brand was stiff, incohesive and outdated. The messaging played up academics and buried everything else, and the site was trying to talk to every audience at once with no real hierarchy. The work had to hold both sides of the school at the same time, serious and playful, without tipping into either.

We built the system around their existing greens, emerald and hunter, and their bright secondary yellow. From there we extended the palette using the campus itself as a reference: browns for the woods and dirt, a blue for the sky and the lakes nearby, all sitting on a warm cream neutral that keeps things grounded. The idea was for the brand to feel like walking the campus, not reading about it. We designed type, iconography, and a full illustration language to go with it. The school's mascot is an owl, so we made a vector owl with a few different poses that can show up across the brand, playful but not childish. Tree illustrations and treelines tie things back to the campus, and a set of map illustrations add some character and a sense of place.

The site is designed to feel like a campus visit. Photography does most of the work, real students, real classrooms, real moments outside, with none of the staged feel that private school sites usually fall into. The homepage opens with short video clips and a set of rotating statement lines, setting the pace right away. From there the page walks you through the campus, then the region, then out to the school's global programs, the same physical-to-global arc you'd get on an actual tour. Motion is used carefully, soft scroll reveals, a flying owl, tree illustrations peeking in at the edges. The cream palette gives the photography and color room to land. Navigation was rebuilt around the new audience split, so a prospective family gets where they need to go in a couple of clicks instead of seven.

Skinned the existing internal portal to align with the new brand without compromising its job. The portal is dense by nature, schedules, grades, resources, forms, so the design prioritizes clean typography, high-contrast pairings, and tight spacing over anything decorative. The brand shows up in subtle places: nav, buttons, accent colors. Legibility and speed come first. This isn't where storytelling lives, and the design respects that.